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Ad tracking

Your Google Ads campaigns
deserve to be measured

Running Google Ads for your restaurant? Enter your conversion ID and track exactly which orders your campaigns generate, straight from your own Google Ads account.

EUR 0
free on every plan
0
data shared with OrdraFood
🎯
real amount per order
🔒
without the GTM risk
The problem

You pay for clicks
without knowing if they order

You run a Google Ads campaign for your restaurant, the budget spends, clicks come in... and then? Without conversion tracking, there's no way to know if those clicks turn into real orders, or how much they're worth. You're flying blind.

The usual answer - Google Tag Manager - is complex to set up yourself, often outsourced to an agency, and a genuine security risk: GTM can run any script remotely on your page, at any time, without further approval from you. OrdraFood offers a more direct, simpler and safer alternative.

In 2 minutes

One ID,
and it's tracked

🔑

1. Grab your ID

In your Google Ads account, under Tools > Conversions. A code like AW-123456789, with a label for the conversion action.

⚙️

2. Enter it in your settings

A dedicated field in your OrdraFood dashboard. Nothing to install, no code to paste on your site.

3. Test your setup

A dedicated button sends a real test event and points you to the free Google Tag Assistant tool to confirm it's working.

💶

4. Track real conversions

Every completed order on your page is counted as a conversion, with its exact amount, right in your Google Ads account.

Security

Why not just
Google Tag Manager?

Google Tag Manager (GTM) is powerful, but its strength is also its weakness: it lets you inject and modify scripts on your page remotely, at any time, without a developer or a new deployment. That's the exact mechanism behind so-called Magecart attacks, which have hit e-commerce sites worldwide by compromising a tag-management account to steal payment data.

OrdraFood's Google Ads tracking works differently: you enter a fixed ID provided by Google, nothing more. No ability to run arbitrary code is ever opened on your ordering page. Simpler to set up, and without that attack surface.

Live example

See a real OrdraFood ordering site

Open the demo restaurant at /menu/demo - try the menu, the cart and the checkout. This is exactly what your customers get.

Open the demo →
FAQ

Frequently asked questions

How do I know if my Google Ads campaigns are working?

Enter your Google Ads conversion ID in your settings - every completed order is then counted as a conversion, with its amount, directly in your Google Ads account.

Where do I find my conversion ID?

In Google Ads, under Tools &gt; Conversions &gt; your action &gt; Tag setup. Format <span style="font-family:monospace;">AW-123456789</span>. The label is the part after the "/" in send_to - don't confuse it with a Google tag ID (GT- prefix).

Is it a paid feature?

No, free on every OrdraFood plan, Starter included (free up to 20 orders/month).

Does OrdraFood access my ad data?

No. The ID only connects your Google Ads account to your ordering page. We never see your campaign stats or spend.

Why not Google Tag Manager?

GTM can run any script remotely on your page - a real risk if the account is compromised. Our integration only loads a fixed ID, with no code-execution capability.

How do I check it's really working?

A "Test my setup" button sends a real test event and points you to the free Google Tag Assistant tool.

Finally measure
what your ads actually bring in

Start free on OrdraFood, enter your Google Ads ID in 2 minutes.

Get started

Start for free

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