A concrete action plan where every order moved to direct ordering erases a delivery commission. The goal: cut your Uber Eats and Deliveroo bill, without necessarily leaving them.
The marketplace brings visibility, but it takes a cut of every order. The more you sell, the more you pay. Understanding the mechanism is the first step to reducing it.
Depending on the platform and the source, the delivery commission can reach around 30% of the order value. As an illustration: on a 30 EUR order at 30%, that is 9 EUR gone, on every single order.
On top of the commission rate, service or processing fees are often added. What the restaurant actually receives is therefore lower than what the customer paid, order after order.
Unlike a fixed subscription, a commission grows mechanically with your volume. A good week on the marketplace also means a heavier commission bill. That is exactly why so many restaurants look for a way to stop paying platform commissions on their regulars.
You can only reduce what you measure. Before changing anything, lay the numbers out flat: that is what makes the switch motivating and manageable.
Pull the payout statements from each platform for a typical month. Note the gross revenue and the amount actually paid out: the gap is the commission plus service fees.
Multiply your average order value by your monthly order count and by the commission rate on your statement. You get an illustrative estimate of what the commission represents per month and per year - often the moment restaurant owners decide to act.
No need to aim for 100% overnight. Set a reasonable share of orders to bring back to direct (your regulars, for example) and make that your target for the quarter.
Each step is a concrete lever. Taken together, they shift part of your sales from the commissioned marketplace to your direct channel at 0%.
Create your OrdraFood ordering page: online menu, click and collect / takeaway and delivery with map-based zones. It is the landing point for every customer you move over.
Add your direct link to your Google Business profile, share it on social media and display a QR code menu in your window and at the counter. Customers should find your direct channel before the marketplace.
Every marketplace order is a chance to win the customer back. A card or flyer with your QR code in the bag invites them to order direct next time, with no middleman.
Reserve a small perk for your direct channel: a welcome promo code or a loyalty programme. It gives customers a concrete reason to choose your link over the marketplace when reordering.
Follow, month after month, the number of orders and the revenue coming through direct on your dashboard. You watch the direct share grow and adjust your actions accordingly.
As direct ordering grows, the share of your revenue subject to commission shrinks. You stay free to keep the marketplace for acquisition or to reduce its role even further.
Your regulars already order frequently: they are the easiest to convince to go direct. Start with them - these are also the orders where the commission costs you the most over a year.
No need to cut everything off. The marketplace remains a useful channel to be discovered by new customers; direct ordering lets you keep 100% of the basket on every order moved over. Click and collect is often the easiest first step.
The dashboard clearly shows the progress of your direct channel. You know where you stand, which actions work, and you steer the commission reduction with numbers, not gut feeling.
A purely arithmetic illustration: if you generate 3,000 EUR of marketplace revenue at 30% commission, that represents 900 EUR for the month. Every slice of that revenue brought back to direct ordering leaves this calculation. It is not a guaranteed result - it is simply the commission mechanism you take back control of.
One simple principle: you pay a predictable subscription, not a commission that climbs with your sales. A complete online ordering system to take back control of your margin.
Starter at 0 EUR/month, Pro at 19.99 EUR excl. VAT/month, Premium at 49.99 EUR excl. VAT/month, Platinum on quote. Table reservation is an add-on at 8.99 EUR excl. VAT/month, no commitment, available on any plan. Your cost does not move when your volume grows.
Online menu, click and collect, delivery with map-based zones, Stripe or cash payment, persistent cart, multilingual menu (FR/EN/ES/IT/DE/AR) and an Android app for the restaurant with order notifications and receipt printing.
Free plan, no credit card required, cancel whenever you want. You can open your direct channel alongside the marketplace and see for yourself the share of orders moving over, without tying yourself down.
Open your direct channel at 0% commission and move your Uber Eats and Deliveroo customers over, at your own pace. Free plan, no commitment, hosted in France.
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Open the demo restaurant at /menu/demo - try the menu, the cart and the checkout. This is exactly what your customers get.
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